What is HootSuite?
HootSuite is a social media dashboard available via www.hootsuite.com. It allows users to monitor and measure one or more social networks in one program. Such social networks can include (but aren't limited to) Facebook, Twitter, Google+, LinkedIn, etc.
What are some of the features of HootSuite?
HootSuite features include custom social analytics, teaming, message management, mobile apps and security for the user(s).
Custom Analytics - Reporting
Users can get a beneficial view of their social media use via analytical statistics and customizable reports. These reports are available in real-time meaning there's no wait times between social media participation and report availability. You can also schedule report updates hourly, daily, weekly, biweekly or monthly with full sharing capabilities so others may be kept in the loop as well. You have 40 analytical modules to choose from and/or customize with the option of drag-and-drop organization. If you wish to save any reports, PDF formatted reports are available.
Custom Analytics - Examples of Social Network Analytics
If you're working with social media in a group or organization, HootSuite allows for the formation and management of multiple teams whether personal or business (hr, sales, pr, support, marketing, etc), making it easier to track activity and assign custom tasks and user permissions. Teaming also allows HootSuite users to manage social media for multiple external clients.
Communication lines are fully open in HootSuite as users are fully capable of assigning messages to other users in order to improve social network audience engagement. For messages to be broadcast to one's audience, users are capable of forming savable drafts. There is also the option to schedule the publishing of these messages by selecting a future date and time. If posts are to include links, to keep these messages clear and non-bulky, HootSuite has a built-in URL shortener (Ow.Ly) with a file sharing option and full analytical tracking of the URL traffic.
Perform custom and/or savable searches to track activity within your social networking accounts at any time.You can search by Twitter mentions, filter audience activities by language, location and other quantifiable data, search your network streams by keywords or create lists grouping particular users together for simple tracking and/or readability.
HootSuite is available across multiple platforms and mobile devices including iPhone, iPad, Blackberry, Android and Keitai.
In order to protect your social media assets, Hootsuite offers security options including account passwording, login options for secured access at any location plus customizable security options and restrictions for one or more members of your HootSuite team(s).
How much does HootSuite cost?
HootSuite has three different levels of availability, one of which is free of charge.
What methods of payment are available?
Acceptable payment methods include MasterCard, Visa, American Express and PayPal.
Can I try HootSuite before buying?
Yes, a 30-day trial is available. Close to the end of this trial, you will receive a notification of the upcoming deadline to allow for a decision about whether you will be continuing to use HootSuite at either of its available levels or not.
What if I have other questions?
The HootSuite website has multiple methods for providing information including help desk articles, feature requests, community forums and mobile articles. They may also be contacted via Twitter at @HootSuite_Help.